Last updated: March 16, 2022
This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.
The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or plural.
For the purposes of this Privacy Policy:
We provide this privacy policy (the “Privacy Policy”) to make consumers and our own clients better aware of our practices regarding how we collect, use, and share their information. COMPANY provides a number of marketing services, generally involving gathering and managing data and creating data models in order to help marketers and marketing platforms send relevant data-driven marketing communications, including services to improve direct mail, email, and digital and social media ad campaigns, by targeting them to consumers’ interests, activities, and demographics.
Please note: This Privacy Policy refers to how we collect and use information to provide services to our clients and also how we use information that we collect from visitors to this website. We address each of those in separate sections of this Privacy Policy.
Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include but is not limited to
Usage Data is collected automatically when using the Service.
Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.
We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.
We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:
Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. You can learn more about cookies here: All About Cookies by TermsFeed.
We use both Session and Persistent Cookies for the purposes set out below:
For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.
The I Heart Safaris may use the Information we collect through our website(s) for the following:
We may sometimes share or otherwise disclose the Information we collect about You as described in this Privacy Policy or otherwise disclosed to Us when You provide us with the information, including as follows:
The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain Your Data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies
The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.
Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on computers located outside of Your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those from Your jurisdiction.
Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.
The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.
If the Company is involved in a merger, acquisition, or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.
Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:
The Service Providers We use may have access to Your Personal Data. These third-party vendors collect, store, use, process, and transfer information about Your activity on Our Service in accordance with their Privacy Policies.
We may use third-party Service providers to monitor and analyze the use of our Service.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
You can opt out of having Your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy
We may use Your Personal Data to contact You with newsletters, marketing or promotional materials, and other information that may be of interest to You. You may opt out of receiving any, or all, of these communications from Us by following the unsubscribe link or instructions provided in any email We send or by contacting Us.
We may use Email Marketing Service Providers to manage and send emails to You.
Mailchimp is an email marketing sending service provided by The Rocket Science Group LLC.
For more information on the privacy practices of Mailchimp, please visit their Privacy policy: https://mailchimp.com/legal/privacy/
We may provide paid products and/or services within the Service. In that case, we may use third-party services for payment processing (e.g. payment processors).
We will not store or collect Your payment card details. That information is provided directly to Our third-party payment processors whose use of Your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express, and Discover. PCI-DSS requirements help ensure the secure handling of payment information.
Their Privacy Policy can be viewed at https://www.paypal.com/webapps/mpp/ua/privacy-full
Their Privacy Policy can be viewed at https://stripe.com/privacy
We receive information from various trusted companies and sources that collect and supply consumer data. We may also obtain data through public sources, like census data and other public files. And we may also collect certain information when You visit our website(s) or our marketing partners’ website(s).
This data includes what we refer to as Personally Identifiable Information (“PII”), and information tied to PII includes persons’ demographics and interests or purchase data.
When we refer to PII, we mean first and last name, postal address, mobile advertising ID, telephone number, or email address.
We sometimes group data about consumers’ interests, demographics, or online and offline activities (including website visits) into aggregated “Audience Segments,” which may be connected to PII or to other unique identifiers (which we also explain below).
We also use unique, individual identifiers (“UIDs”) that we or our marketing partners create that are derived from PII but have been de-identified through various means. These UIDs are often used in delivering online ads, for instance, and in deploying online “cookies.” We refer to these as “non-PII.” To learn more about “cookies,” please go to Section 6 titled, “Cookie Technology, Pixels, and Mobile SDKs.”
We may receive these UIDs along with other “non–PII” (e.g., pages viewed, browser type, time and date of visits) that are based on website visits or email opens. This data may be used to improve the operation of these websites, improve visitors’ experience of the websites, identify or remediate possible threats to the website’s security, and for other operational and management purposes as well as for “retargeting” relevant offers to visitors based on web-browsing activity.
I Heart Safaris may also collect or receive information about consumers’ visits to websites and information regarding advertising exposure (“web-log data”). Web-log data may include browser type, IP address, type of ad served, and date of ad delivery. This information is used to optimize ad campaigns and measure their effectiveness. Web log data may also be used to provide ads about goods and services that are most likely to be of interest to individuals.
Like many marketing platforms and other companies, we may combine, link, or aggregate the various data we collect or obtain in order to provide our services. We refer below to all of the information we receive, collect, or create as the “Information” (whether used in combination or alone).
I Heart Safaris uses the Information to provide its services, including those described on this website, and may include the following:
You may learn more about companies that engage in various types of online targeted and retargeted advertising, some of whom we partner with. We also recommend visiting the opt-out pages offered by the Network Advertising Initiative.
These “opt-out” mechanisms rely on cookies, so if You browse the web from multiple browsers or devices, You will need to opt-out from each browser and/or device to ensure that we withhold our Online Marketing Services on all of them.
Similarly, if You use a new device, change browsers, or delete all of Your cookies, You need to repeat this opt-out function again.
I Heart Safaris may share the Information (including PII) with customers, marketing services and platforms, and service providers and vendors that we retain in order to provide the services we have described above (or other services we may add).
In addition to our customers, we may share the Information with the following:
As also described above, we and our business and marketing partners use cookies and similar technologies to provide marketing services, such as to target or re-target online ad campaigns or to measure those campaigns. For instance, we or a partner may track a particular browser’s activities to determine if seeing an ad tends to make consumers more likely to visit a web page; or we and our marketing partners may target online or offline advertising to users who expressed interest in a product through online activities. Thus, we and others may set and access cookies, pixel tags, and similar technologies on Your device. We and others may, likewise, collect various types of information about Your browser, device, or browsing activities through the use of these cookies.
Cookies are small data files that contain a string of characters, such as a unique browser identifier. Cookies are stored on Your computer or other device and act as tags that identify Your device. Our (or other companies’) servers send Your device a cookie when You visit a website.
We and other online marketing platforms may use cookies to, among other things, “remember” You when You visit a website or receive an email, determine visitor patterns and trends, collect information about Your activities on our client’s sites, or interact with the advertising You see. We use cookies to provide relevant content to You and replace non-relevant communications with ads that better match Your interests.
A pixel tag (also known as a web beacon or clear GIF) is an invisible 1x1 pixel that is placed on certain web pages or email messages. When You access these web pages or open an email, pixel tags generate a generic notice of the visit, including the type of device being used, and permit us to set or read our cookies.
Pixel tags are used in combination with cookies to track the activity on a site by a particular device. When You turn off cookies, pixel tags simply detect a given website visit or the opening of an email message. For email messages, turning off the display of images will disable pixel tags.
Most web browsers are set up to accept cookies. You may be able to set Your browser to warn You before accepting certain cookies or to refuse certain cookies. However, if You disable the use of cookies in Your web browser, some features of our services and other services may be difficult to use or become inoperable. In addition, disabling cookies will not necessarily opt You out of interest-based marketing; we instead recommend the opt-out methods described in Section 4 above.
In providing our services, we, our marketing partners, or our clients, may work with third-party companies that use techniques other than conventional HTTP cookies to recognize Your computer or device and/or to collect and record information about Your web-surfing activity, including those integrated with our services.
These technologies may not respond to browser settings that block conventional cookies, particularly if You are using a Safari browser. You may opt out of some of these technologies by visiting the NAI’s opt-out page at http://www.networkadvertising.org; however, if Your browser is set to immediately delete or refuse opt-out cookies, or if You use a Safari browser, You may not receive the benefit of this opt-out or Your opt-out cookies may be immediately deleted.
Our Service may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third-party's site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
I Heart Safaris takes steps to help ensure that the Information we use is housed and transmitted securely. This may include various types of physical and electronic security, including firewall protection, encryption, hashing or truncation of data, and access controls to PII. While neither we nor any platform can guarantee 100 percent safety from hacks or illegal intrusion, we employ efforts to ensure that this does not occur.
We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.
We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Like most companies, we do not respond to “Do Not Track” signals sent by browsers: The industry has not reached a consensus as to how to fairly and uniformly implement and interpret such signals.
I Heart Safaris will not knowingly collect or maintain personally identifiable information from or about children under the age of 13. If You are under the age of 13, do not provide us with any Personal Information. If we learn that someone under 13 has provided Personal Information through our site, we will use reasonable efforts to remove such Personal Information from our databases.
Our services access Google APIs in compliance with Google’s User Data Policy and Limited Use requirements. We only use data obtained through Google APIs to provide/improve specific features. We don’t share or sell this data to third parties or retain it longer than necessary. Appropriate security measures protect user data from unauthorized access. For data breaches involving Google API data, we notify users and follow our response policy.https://developers.google.com/terms/api-services-user-data-policy
I Heart Safaris makes every effort to provide information that is informative and practical. The publisher, editor, and writers are not responsible for any adverse outcomes or consequences resulting from the use of suggestions or products that appear in this magazine.
The acceptance of advertising in this publication does not constitute or imply endorsement by I Heart Safaris, its parent company, subsidiaries, or partners. I Heart Safaris accepts no responsibility for claims made in advertisements in this publication.
If You have questions related to this policy, or regarding I Heart Safaris products or services, please contact us